CHRISTIAN MUSIC TWEETS WITH MARY BURKLIN
#15 - Marketing Maneuvers
Christian artists update fans throughout the week via Twitter and NRT's Mary Burklin uncovers the best tweets of the past seven days in this weekly column.
 


This week was busy with news of upcoming releases (with the artists employing twitter for some unique advertising techniques), stories from the road, and daily excitement (everything from a police escort to youth ministry). Catch up on the latest chatter from the Twitterverse below.

As always, if you'd like to keep tabs on over 1,200 Christian artists, check out our exclusive NRTwitter page to read the latest tweets from the Christian music community. 

RELEASES IN THE WORKS

@lecrae: RT @BarackObama: "@Tedashii #Blacklight drags @lecrae's Rehab into a dark alley and slaps it around like it stole something." (May 24)

Lecrae obviously has a lot of faith in the quality of fellow rapper Tedashii's new album--so much so that he fabricated an entertaining tweet from the President in order to creatively advertise the new album Blacklight.

@owlcity: New song! Out now! Omgsh! Srsly?! Herp derp! DUR HUR HUR! #FTW #LOLZ #NewMusic #d00dz #INTERNET #HAHAHA #pizza http://itun.es/igq8kp (May 24)

The anticipation for Owl City's sophomore release is building as more tracks from the album trickle onto iTunes. Adam Young probably is at least as excited as his fans, judging by his ecstatic tweets.

@TheRocketSummer: http://t.opsp.in/pIws DOWNLOAD THE ROCKET SUMMER'S ACOUSTIC LIVE ALBUM FOR FREE FROM THIS WIDGET! PLEASE SHARE THIS! http://fb.me/NdLXuo1c (May 24)

The Rocket Summer (Bryce Avary's one-man band) released a live album this week, containing recordings from the “Bryce Avary: His Instruments and Your Voices” tour last fall. The best part of this release is that it's free. You can download it at www.therocketsummer.com.

@johnlcooper: Thanks for the "congrats" on the billboard music award everyone! fyi i shaved my beard, and yes we r on the transformers 3 soundtrack! (May 24)

John Cooper of Skillet managed to get a lot of news into one tweet. This week the rockers won a Billboard Music Award (for Top Christian Album), and it was also announced that their song “Awake and Alive” will be featured on the Transformers 3 soundtrack alongside some of the biggest names in mainstream rock.

@SparrowRecords: We just finalized a new music video for Peter Furler's (@peterfurler_) hit song Reach! Here's a sneak peek photo: is.gd/hTli5y !!! (May 26)

Sparrow Records artist and former Newsboys frontman Peter Furler will be releasing a music video soon in support of his debut solo album.

SIGHTS AND SOUNDS OF THE ROAD

@superchicktrish: Fav fan comment last wkend. 5 yr old boy walks up to me and says, "Why did you paint your lips that color?" love it. Giggled all night.
(May 26)

Bands definitely receive a lot of comments during their time on the road, both positive and negative. Tricia of Superchic[k] had an unusual and amusing question from a young fan this week.

@DiscipleKevin: My first flight was in coach. I had my head, hands, & knees up against the window/wall & the guy beside me still managed touch me 473 times (May 27)

Flying is not always the most positive experience in the world, particularly considering the cramped conditions. Kevin Young (frontman of Disciple) had a flight demonstrating this on Friday.

@crowderband: Hogan falls victim to the latest internet meme. #planking http://twitpic.com/53q2of (May 27)

DCB turntabler Mike Hogan, pictured here, is now part of planking, the unusual/random photo fad. (If you don’t know what planking is, you can learn more here.)

@building429: Half the band just pulled off a cool acoustic set in ME. Funny to see Aaron running up on stage with his ice cream cone to sing harmonies. (May 28)

It's always impressive when a band can pull off a set under less than ideal circumstances. Building 429 apparently has that skill.

DAILY ADVENTURES

@swpbenjamin: got a police escort today...probably a bad thing considering now I want one every day for the rest of my life. #fb
(May 28)

There must be an interesting story behind this tweet by Sidewalk Prophets’ Ben McDonald. We may never know what it was.

@itschristablack: Just passed Jack White and went to smile and wave at him just in time to realize I recognize him b/c he's famous, & NOT b/c I know him. (May 26)

Singer Christa Black had an interesting encounter with Jack White (of The White Stripes fame). Apparently even artists occasionally have awkward celebrity encounters. But maybe someday they could become friends and release an album together called Black & White. Or not.

@ChrisUnderoath: I'm pretty sure I could fill a book with the amount of ridiculous hiccup "cures" I've been given over the years.
@ChrisUnderoath: My wife says "Drink cold water through a straw while holding your ears closed.".......... Yeah.
(May 27)

There are definitely a lot of unusual hiccup cures, but the cure Chris Dudley of Underoath mentioned on his Twitter may be among the more bizarre.

@markhallCC: Student: There's no such thing as absolute truth! Me: are you sure? Student: Yes Me: are you absolutely sure? Student: yes Me: argument over (May 28)

Mark Hall of Casing Crowns spends a lot of time investing in the lives of youth. He seems to know how to handle them relatively well by now. Here he demonstrated the great problem with relativism.

Mary Burklin is a college student who loves Jesus and seeks to echo His love in everything she does. She loves art in just about all forms, but music is her passion and where she feels most at home.

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