UMR is an independant label with branches of recorded music, media publishing and merchandising. Upright Music, our recorded music branch, serves to develop, market and promote artistic projects that are positive and represents artists that will go out and positively impact the community.
Our vision is to become leaders of a forward music revolution in music that carries the message of life, love, redemption and salvation to this generation and the ones to come. A united musical front with the common goal to walk upright, work right and speak truth.
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