BEC Records New Rock Band is Eager to Sound Familiar| Posted September 27, 2011
7eventh Time Down has emerged from BEC Records to join the myriad of rock artists clamoring for attention in the Christian music scene. Absurd use of the number in their name aside, the band seems to go out of their way to not set themselves too far apart from fellow rock acts, while being careful to not imitate any one enough to be accused of being a copycat.
The album starts, surprisingly, with a more mellow rock track in “I Need Someone.” The track is reasonably strong and seems created for radio play. It’s not at all a bad start, even if it isn’t terribly innovative or terribly attention grabbing. The album’s first single and title track is next. It’s among the best and most memorable of the bunch, and is a strong fit for radio. Next up is “What About Tonight,” another radio-ready rock track in the vein of the title track. The riffs, raspy vocals and Southern flair help make them enjoyable enough, even a little bit unique.
After this is where the album begins to hit a bit of a snag. It’s not that the next few tracks are at all bad; they just grow less and less memorable. The power ballad feel of “Get Me To You” fits well enough, but then “World Changer” follows with an even mellower sound and a cliché message to boot. It’s actually not that bad. If the album followed with higher quality tracks, this track would probably be a lot more forgivable. Alas, being a better cut on the slim 10-track listing, it’s evidentiary of the overall decline of the album, as it doesn’t get much better from here. “Do You Believe” is probably the last truly enjoyable rock track on the album. While not as strong as the opening tracks, it’s a return to the rock that provides some enjoyable riffs.
The next track is when things go from moderately decent to mediocre. While “Jesus Machine” isn’t all that bad musically, lyrically, it ends up being a cheesy mess of a track that really takes away from the listening experience. The story is similar with “Love Parade,” up next. “Worship Jesus” is as obvious and predictable as it’s name implies. (Even more so than the rest of the tracks, which already pretty much give away the entire song before you even hear the words) The album closes with its most mellow track yet in “Rusty Nails.” Enjoyable and fresh, the moving song about Our Lord’s crucifixion sends the album out on a higher note than was probably expected given the low-quality tracks of the tracks preceding it.
I probably come off a lot more critical than I feel, because the album is overall an enjoyable enough listen. I suppose the 10-track listing makes the mediocre tracks a lot more dominating and the drop-off in quality in the second half considerably more noticeable. There were also several places I sensed 7TD trying to sound like somebody else, such as moments where the singer sounded like Chris Daughtry, for example. Coupled with some predictable lyrics, this makes for a fairly underwhelming, albeit still enjoyable, debut.
All in all, the album was pretty much what I expected after hearing the first single over the summer – an average rock release with some cool tunes ready for radio, some passable tunes that are pleasant enough, and some forgettable tunes with enough clichés to seriously weigh the album, and therefore the band, down from true greatness. This is quite regrettable too, as the high moments on the album do indicate the potential for something much better. Hopefully on subsequent releases, the band will better be able to tap into their potential, instead of keeping it confined to just a few tracks.
7eventh Time Down: Anthems of Affirmation| Posted September 06, 2011
In the middle of a flurry of other rock releases, another voice is emerging in Kentucky-based group 7eventh Time down, and they're bringing a flavor all their own to the table.
From the opening riffs of “I Need Someone,” the BEC band displays a sound that is reminiscent of labelmates Kutless, but with a decided Southern flair apparent in the gritty guitar tone. Lyrically, many of the early tracks are songs of affirmation of our need as humans and God's absolute ability to meet that need. The infectious “Alive In You” cries: “I am alive in You, You are the truth, You are the air that keeps me breathing.”
The album is in many ways an album of anthems, reaffirming who God is and how we act in response. Tracks like “What About Tonight” and “World Changer” push for action and passion in serving God.
As the album progresses it gains more momentum and musical diversity. “Do You Believe” is a track about the absolute importance of believing the truth, backed by instrumentation that feels almost folk-influenced during the chorus, partly due to the strong use of acoustic guitar. “Jesus Machine” is a more light-hearted track reminiscent of rock anthems of a decade ago, such as Pillar's “Fireproof.”
A slight thread of gritty Southern guitar weaves in and out through most of the album, asserting itself most strongly on “Love Parade,” which also showcases some unique lyrics and a live intro that aids in setting an energetic tone.
Another stand-out track comes with the final track, the heartfelt ballad “Rusty Nails.” The song is a worship track that acknowledges and honors Christ's death and sacrifice, praising Him in response. It is a good way to end the album, closing it on a softer note that sums up the themes well.
7eventh Time Down is a solid rock debut in the tradition of Kutless and Jeremy Camp. There is a diversity in some of the songwriting that suggests they are still finding their voice, but if that is the case then this album is definitely a step in the right direction. With its upbeat lyrics affirming truth and its infectious southern-styled guitar licks, this anthemic album is sure to keep audiences singing along.
Alive In You| Posted October 26, 2011
It's great to have Christian arists in this genre. I think the lead singer's voice fits very well with this style of music and reminded me at times of Nickleback. I really wanted to like this album, and do enjoy harder rock, but just didn't feel that this particular release connected with me. Its wonderful though and hard to find artists in this musical vein that provide worshipful music that glorifies God. I wish the band the best!
amazing| Posted October 15, 2011
SOOO excited to see a full-length from these guys!! they are way under-promoted; they deserve much more attention than they get and i hope they start getting some!! Alive in You made me cry the first time i heard it - it might sound mediocre on first listen but it's a much deeper song than it sounds.
Like It| Posted October 13, 2011
This is a great debut album! It's a little bit cliche and amateur, but it's a fantastic start for a promising new band.
I like the sound. It's heavy on the guitar, which I love! The vocals are deep and rough, which I also like. The bass in really strong, almost too strong for me. The composition, as I said before, is not exactly wholly original, but it's good for a debut.
All in all, 7eventh Time Down seems like a good band with a promising future in the music industry. If they keep it up and stick to God, they'll do very well.