Samuel Day's new "Rise" music video infuses energetic dance with future punk-inspired aesthetics, doubling down on the pop artist's goal to create high-level, engaging visuals. The video is premiering today on NewReleaseToday.
"The new music video for 'Rise' infuses energetic, hip-hop-inspired dance with a future punk aesthetic," Samuel Day explains. "As a pop artist, I really wanted to double down on creating high-level, engaging visuals."
The result is a video that plays with color, light, and choreography to create a multi-faceted sensory experience that matches the electronic musical tone. Samuel says, "I'd never done anything with dance before. I realized it could be visually powerful, so I started researching styles and wardrobes and found myself inspired by a lot of elements of K-Pop. The confidence in that style of choreo immediately fit with the anthemic nature of 'Rise:' it's a song all about moving forward with confidence even when you may have been overlooked in the past, while still staying humble."
To bring that vision to life, the multi-talented singer and songwriter enlisted the dancing talent of Montana Bridgeford and Emma Zancan. The video was filmed by Andrew Wirrig.
That collaborative approach signifies a shift in Samuel's artistry in general. As he has enjoyed charting success with songs like "Rise," "This Love" and "Warrior Spirit," the independent artist is increasingly able to draw on other outstanding creatives to support his momentum.
"The engaging thing is the amount of creative freedom these projects afford, but that also comes with responsibility," Samuel admits. "It's great to see a team come together. With each new project, I've been able to delegate more and more. My bassist Brad Tillery had an open trailer and truck that we used to mount our lights on, and our Assistant Director Tiffany Adamson posted up there in a lawn chair-- braving the cold for hours. My mom modified the masks so they'd work better for the dancers, and we scouted locations together. I have to shout out Montana Bridgeford and Emma Zancan for not only choreographing the video, but dancing with a limited field of vision. They were definitely troopers!"
The resulting video is one that is marked quite literally by forward motion. Viewers see Samuel and the dancers steadily walking forward, through light and dark, through fire and ice.
"One of my main focuses is giving a voice to victory, writing with a lot of dimensions while giving people words to grab onto," Samuel shares. "The victory that Jesus has given us is something we need to be reminded of, no matter what we face. Music is a great way to do that."