Many Americans think racialization was dismantled along with the Jim Crow legislation that once sustained overt structures of segregation. Unfortunately, today we live under an updated version of segregation, through the subtle power of unchallenged norms of consumer preference. Consumerism affects even the church, reinforcing societal race and class divisions. Intentionally or unintentionally, many churches have set up structures of church growth that foster segregation, like appealing to consumer appetites. Paul Metzger here argues that the evangelical Christian church needs to take the lead in admitting this fault and making the change away from racial and consumer segregation. In addition to sensitivity to structural concerns and the restructuring of key theological themes, critical attention is given to analyzing the prevalent iconography that shapes Evangelicalism. Challenging ways that consumerism fosters ethnic and economic divisions that distort evangelical Christianity, The Consumer Driven Church offers a theologically grounded call to the restructuring of passions, practices, church polity, and priorities, and to the refiguring of the evangelical theo-political imagination around a nobler vision.