As season 4 debuts, The Chosen reaches #1 in the app store
Posted: June 09, 2024, 5:00 PM | Category:Movies / Media Artist Tags: Source: 130 Agency
The Chosen app climbed to the #1 overall app in the Apple TV App Store and to the #2 free app in the mobile iOS App Store, as Season 4 Episode 1 was released on Sunday evening exclusively in the app via livestream and VOD.
Season 4 premiered globally across all platforms on Sunday evening with 3.5 million streams, representing an estimated 4.2 million viewers across households in the US over the first three days. For context, in 2023, the HBO production The Last of Us was the most-watched TV show season premiere on streaming services in the U.S., with 2.9 million viewers in the first four days and 5.2 million viewers in the first 15 days.
"The numbers are great, but what speaks to us far more are the comments and emotional response from the viewers. The crying emojis in the chat and the expressions of how much the ending impacted them were overwhelming," said Dallas Jenkins, creator, producer, director, and writer of the international hit series The Chosen and director of the upcoming Lionsgate film The Best Christmas Pageant Ever to be released in theatres nationwide in November.
During the first 72 hours after the release of Episode 1, the YouTube and app stream alone yielded more than 2.5 million total viewers.
The Chosen also netted nearly 100 percent of streaming audience growth year-over-year. The livestream of the episode reached 111,500 live concurrent viewers at its peak on Sunday evening, June 2. In just 16 hours, 583,000 additional viewers watched the episode on YouTube with 4.4 million total impressions -- nearly 100 percent streaming audience growth from the first 24 hours following the release of Season 3, Episode 1 in 2022.
Each episode of Season 4 will launch with global live streams on social media and The Chosen app. Following each live stream, Season 4 episodes will be available exclusively in The Chosen app before coming to other viewing platforms soon--including The CW Network.
Following Thursday night's release of Episode 2 of Season 4, ensuing episodes will be released on Sundays at 7 p.m. ET and Thursdays at 8:30 p.m. ET over the course of four weeks.
The season was first released in theaters in 31 territories around the globe, the series' most successful theatrical run ever.
Viewers can watch the series for free in The Chosen app, available for download on streaming players or devices including Roku, Apple TV, Amazon Fire TV, iOS, and Android.
