Reach Records, a pioneering label for CHH artists and a trailblazer for the genre, has introduced an unashamed lifestyle to fans who love hip-hop and Jesus for two decades. This year they're celebrating "116 Day," and kicking off 2023 with a new single, "Walk," featuring Lecrae and Hulvey.
Reach Records also announced their new show, "116 Life," streaming on Sirius XM Channel 154 every Tuesday at 8 pm on Holy Culture Radio. In partnership with Holy Culture Radio, "116 Life" is co-hosted by Reach Records executives, Marcus Hollinger (CMO), and Lasanna "Ace" Harris (multi-platinum GRAMMY Award-winning producer and SVP of A&R). "116 Life" will feature riveting conversations with a rotation of VIP guests that explore faith, current events, and topics relevant to hip-hop and CHH culture with exclusive world premieres of new music from Reach Records and beyond.
"Our aim at Holy Culture Radio (HCR) is to provide progressive music and empowering conversations that prompt people to connect, collaborate and inspire others as we collectively share the Gospel within the culture," shared Hollinger in a previously released press release. Tune into "116 Life" airing on Holy Culture Radio every Tuesday at 8 pm, streaming on SiriusXM 154.
The first show aired on January 17 and featured an interview with Reach Records co-founders Lecrae and CEO Ben Washer, who will take you on a journey of Reach Records from its founding in 2003 to the present. Since the 116 Movement began, Reach Records' roster has grown from its sole artist, Lecrae, and expanded from original 116 members Tedashii and Trip Lee to include Andy Mineo and newcomers 1K Phew, Wande, Hulvey, WHATUPRG.
Another big move for Reach Records is the inclusion of Tedashii's single, "Get Out My Way," featuring Lecrae in Apple's iPhone 14 "Action Mode" commercial. The song, selected from his Never Fold album (2019) was played in an advertisement that aired on January 9 during the NCAA National Championship game between the TCU Horned Frogs and Georgia Bulldogs. "So I turn on the game, and this happens!!!" shared Tedashii excitedly on Instagram. "The new commercial from Apple for the iPhone 14 features my song 'Get Out My Way.' Tell Lecrae we got one lol!"
Reach Records will be celebrating the 50th Anniversary of hip-hop and their own 20th Anniversary in big ways in 2023. Keep an eye on ReachRecords.com to stay up-to-date on the latest news.