After teasing us with Afrobeat flavor on Andy Mineo's "Coming In Hot" Afromix featuring Lecrae and Limoblaze, Reach Records has filmed a music video and released "Everyday," the latest single from their Summer '21 Playlist. Lecrae joins Nigerian American singer, Jidenna ("Classic Man"), and UK-based Nigerian Afrobeat star, Limoblaze.
"Africa is doing it big and has exploded into pop culture - the food, the fashion, the music - we wanted to bring that authentic vibe to the video, so I knew we need Limo and Jidenna together to make sure we captured it right," shares Lecrae.
The authenticity you feel in "Everyday" comes from the vibe on the set and a dual team of filmmakers, Joe Gonzales (U.S.) and Jay Affluent (Nigerian) who direct and executive produce the video together. "I went to London to hang out with my boy Limoblaze, and we talked about what would make a West African party authentic, so you see some Jollof Rice steaming in the pot! I got a little taste of West Africa and can't wait to tour, hopefully, this year!"
Limoblaze, who was previously featured on Andy Mineo and Lecrae's "Coming In Hot Afrobeat Remix" shares that his lyrical inspiration for the song came from a spiritual place. "Having God in my life feels like a holiday," Limoblaze shares. "My life experiences are a testimony of the extra mile that God gives me everyday!"
The Reach Records Summer '21 Playlist features 16 new tracks and features Reach Records artists: Lecrae, Trip Lee, Tedashii, Wande, Hulvey alongside extended fam Jidenna, BigBreeze, Indie Tribe, Porsha Love, Funky. You can listen to it now by clicking here.