Days following the announcement of Trevor McNevan's upcoming hip-hop side project As Thick As Thieves, amid controversy surrounding the name chosen for the project, the TFK frontman has posted a video and apology, agreeing to honor the rock band As Thick As Thieves by stepping back from the name.
In the video posted on social media, McNevan explains that "I had chosen the name because it meant a lot to me. At the time, I could find no entities with the same name coming up in searches."
He went on to say that his team decided to reach out to the Arizona-based rock band As Thick As Thieves to ask for their blessing to use the name. At the time, McNevan and his team felt that since they were pursuing different genres it would not cause a problem.
In the days following the project launch and discovery of the conflict, the two parties were able to quickly and graciously work things out. In his video post, McNevan owned that he and his team made the wrong judgment call to launch with the shared name, and issued a formal apology to the Arizona-based band and their fans: "It was never my intention to hurt you or them in any way." You can watch the full video below.
The rock band As Thick As Thieves responded publically in their own social media post: "Trevor McNevan messaged us on instagram this afternoon sincerely apologizing and informing us he will not pursue the name. He made a video that will be posted to his social media explaining the situation and apologizing. This is the Trevor we know and many have come to love and follow. Thank you for being a true musician and understanding where we were coming from!"
As for his upcoming plans, Trevor McNevan is still planning to release a hip hop project with a different name, to be announced soon. "It's not going to change my music, it's not going to change my heart. It's just going to change the name of it," he said in the video.
The original PledgeMusic campaign reported by NRT has been suspended until a new name has been decided, at which time there will be a proper relaunch. Stay tuned to NewReleaseToday.com for continuing developments on this story, and follow Trevor McNevan on Facebook, Instagram or Twitter.