Joining a growing number of mainstream companies who recognize the value of catering to Evangelicals, furniture manufacturer La-Z-Boy announced a partnership with a popular Christian band to offer the first-ever "faith-based furniture."
In addition to releasing their latest studio project today, Curb Records group MIKESCHAIR will officially unveil the first line of religious recliners to be sold in thousands of retail locations across the U.S., Canada and Luxembourg.
"We recognize the power of the established brand of MIKESCHAIR in the Christian music world," La-Z-Boy CEO Willard Greenway said. "So I had no hesitation to attach that brand to the most exciting new products we've had in more than a decade."
According to the La-Z-Boy website, the MIKESCHAIR™ models will feature "clean lines, a channel-stitched back and chaise seat for added leg support," as well as a special bible and journal storage area inside the pillow-padded arms. A number of customization options come with the $949 sticker price, including choice of colors and fabrics, and the choice of a large cross, ichthus or praying hands embroidered on the back of the chair.
In addition to the recliner itself, all MIKESCHAIR™ buyers at La-Z-Boy stores will receive an exclusive "Lounge Edition" of MIKESCHAIR's April 1 release, All or Nothing, featuring acoustic renderings of the band's new songs, recorded with the band sitting on recliners in a Brentwood, Tennessee apartment.
"It's funny; a chair is what initially brought us together," lead singer Mike Grayson said, "and now these La-Z-Boy MIKESCHAIR™ products are going to bring a whole bunch more people together in ways I can't even imagine."
Industry insiders say La-Z-Boy has drawn up plans for a gospel music loveseat--called the Andrae Couch™--should the MIKESCHAIR™ prove commercially viable.