Black River Entertainment, a management firm, label and publisher that represents Kelsea Ballerini, Kellie Pickler and others, is expanding its footprint in Nashville with the launch of M2T, a new Christian imprint distributed by Sony's Provident Distribution.
The label is being launched in partnership with veteran artist-producer Mark Miller and Casting Crowns frontman Mark Hall, and its first signing is 18-year-old worship leader Hannah Kerr, daughter of Black River CEO Gordon Kerr.
Miller credits the elder Kerr with initiating M2T, which stands for Made to Thrive. "God just laid it on his heart to start a label," says Miller, longtime frontman for the country group Sawyer Brown, who produces Casting Crowns for his Beach Street label. "Gordon came to me and I honestly said I didn't have time, but God and Gordon had other things in mind."
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