Switchfoot Announces 11th Annual Bro-Am On July 11
Show to benefit San Diego-based children's charities, also featuring NEEDTOBREATHE, Drew Holcomb & The Neighbors
and Colony House
Posted: June 10, 2015, 5:00 PM | Category:General Artist Tags: Switchfoot Source: BB Gun Press
The 11th Annual SWITCHFOOT Bro-Am surf contest and concert, presented by iHeart Media San Diego and Hurley, will take place at Moonlight Beach in Encinitas, CA on Saturday, July 11. SWITCHFOOT, NEEDTOBREATHE, Drew Holcomb & The Neighbors and Colony House will perform at the concert, which will run from 12 PM - 5 PM. This year, the surf contest/concert will be streamed here, allowing viewers around the world to tune in and catch the Bro-Am action live. Fans can also see SWITCHFOOT live this summer on NEEDTOBREATHE's Tour De Compadres, launching July 9 and featuring special guests Drew Holcomb & The Neighbors and Colony House. See below for itinerary.
Since its inception in 2005, the Bro-Am has raised more than $1,000,000 for San Diego-based children's charities. While admission to the beach event is free, funds will be raised from beach vendors, corporate surf team entries and sponsorships as well as a pre-event Auction Night Soiree and, for the first time in Bro-Am history, an online auction that will allow fans around the world to bid for unique items. For further details regarding the online auction, which will run June 28 - July 11, visit http://www.switchfoot.com/bro-am.
The 2015 events will benefit the SWITCHFOOT Bro-Am Foundation, which the members of SWITCHFOOT recently created to continue their mission of giving back to the local community through music, surfing, and youth development programs. One of the foundation's inaugural projects will be a music education program for children & teens, which will be announced shortly.
"I'm so proud to announce our 11th year of Bro Am - it's shaping up to be the best yet," says SWITCHFOOT's Jon Foreman. "We are deeply moved to see our community come together to help create an event that supports these very incredible kids. It remains my favorite day of the year."
Prior to the big beach day, the Bro-Am will kick off with an auction night soiree on Wednesday, July 8, at a local private estate. The evening will feature signature dishes from the area's leading restaurants, a live performance by SWITCHFOOT, stellar silent and live auctions and more.
The surf contest begins at 7:00 AM on Saturday, July 11. Four-person corporate surf teams secure their participation via sponsorship donation to the SWITCHFOOT Bro-Am Foundation. Kids 16 and under can participate in the 4th annual Rob Machado Bro Junior. After signing up at the Solana Beach Surf Ride location, kids can compete on one of Rob Machado's boards and stick around for the day's festivities. Rather than a financial donation, junior entrants bring gently-used surf clothes to the beach on competition day as their entry fee.
BMW Encinitas is the exclusive vehicle sponsor of the event. Thanks to Bro-Am's relationship with Hurley H2O, the beach experience is a single-use plastic water bottle-free event. Attendees are encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O provides stainless steel bottles with funds raised supporting nonprofit partners like The Ecology Center. Continuing its eco-friendly efforts, the SWITCHFOOT Bro-Am works with San Diego-based Alternative Power Productions to offer cutting-edge solar-powered sound and staging. The Rob Machado Foundation, dedicated to teaching youth about their impact on the environment, will once again partner with the Solana Center to have a team of surfers and environmentalists managing waste at Bro-Am. The Green Team of volunteers will ensure that as much waste as possible is diverted from the landfill.