Music City Management Signs First New Artist in Eight Years
Holly Brand signs to the management group
Posted: September 22, 2025, 5:00 PM | Category:New Releases Artist Tags: Source: Merge PR
Nashville-based boutique management firm Music City Management (MCM) announces its first new artist signing in eight years with the addition of emerging Integrity Music songstress and "The Voice" semifinalist Holly Brand. The Christian/Country newcomer joins an intentionally small family of talent at MCM, which has provided long-term representation for Marc Martel and Jason Gray. Industry veteran and MCM founder Josh Petersen will handle day-to-day management for Brand.
"Holly's songs caught my attention from the first time I put her demos on in my pickup truck -- secular country melodies with gospel-centered lyrics. She has a powerful, unique voice that reminds me of why I have always loved country music. Then I heard her sing live and was hooked," Josh Petersen shares. "As an artist manager, you look for an artist to work with who sounds as good on stage as they do in the studio. Holly has a bright future, and I believe she can quickly be a leading voice in the Christian/Country marketplace."
The daughter of a former music minister, Brand grew up singing in her small country church. Merging her southern upbringing with her love for Jesus, the Mississippi native had the opportunity to open for country superstar Blake Shelton when she was only 10 years old. She later went on to compete on NBC's "The Voice," where she finished in the Top 8 during Season 23. Fusing country instrumentation with faith-fueled lyrics, the newcomer recently signed an exclusive publishing and recording contract with Integrity Music, and Platform Artists represent her for booking representation. Brand will be releasing new music this fall through Integrity Music.
"I knew from my first meeting with Josh that we would make a great team. I have a deep respect for his tenacity, drive, and wisdom, and I couldn't have chosen anyone better to partner with and to help build my career," Holly Brand adds. "I am so excited to see what the future holds and honored to say my team feels complete with Josh Petersen and Music City Management."
Brand's signing is the latest in a series of notable milestones for MCM and Peterson. Together, Petersen and Martel have created the largest Queen tribute band in the world, "One Vision of Queen," which has performed shows in more than 40 countries, with Martel being described by the New York Times as a vocal doppelgänger for Freddie Mercury. Collectively, Martel's viral videos have been viewed more than 350 million times across YouTube and Facebook. Additionally, the former lead singer of Christian band Downhere lent his voice to Oscar-winning biopic "Bohemian Rhapsody." Furthermore, his recording of the Christmas classic "Silver Bells," featuring Christian music icons Amy Grant and Michael W. Smith, earned the No. 1 spot on multiple charts in 2019.
Alongside Gray and Centricity Music, Petersen created the popular "SiriusXM's Acoustic Storytime hosted by Jason Gray," a monthly Christian songwriters round held live in Brentwood, Tenn., and aired later on SiriusXM's The Message. Gray recently renewed his contract with both Centricity Music and Centricity Publishing for his 19th year, making him the longest-signed artist in the label's history.
