On May 18, the single "Coming in Hot" from Reach Records' rappers Lecrae and Andy Mineo received a major placement in the Pittsburgh Steelers' quarterback Ben Roethlisberger's twitter video about his recovery from injury. In less than 24 hours, the video has over 1.3 million views. Check out the video here!
Then, last week, Los Angeles Lakers' superstar Lebron James featured the track on his Instastory while showing off a shoe collection. Check out the placement on Instagram here!
The anthem has received endorsements on a regular basis - the Golden State Warriors' Stephen Curry called it the "theme song to his life," and actor Will Smith has used it on social media videos.
Check out the video for "Coming in Hot" released on September 13, 2019 below. To date, the video has gathered nearly 1.3 million views!
Keep up with all the artists of Reach Records via their official site at reachrecords.com.