NRT Christian Music News Update
Franny's New Video Features Mercy Ministries Women
Battistelli dedicates visual treatment of 'He Knows My Name' to women's testimonies
 

Franny's New Video Features Mercy Ministries Women
   

Posted: October 29, 2014, 12:00 AM | Category: New Releases
Artist Tags: Francesca Battistelli
Source: Word Entertainment

GRAMMY®-nominated, Dove Award winning "Artist of the Year" and Christian music's best-selling new artist in over 10 years, Francesca Battistelli, in partnership with Mercy Ministries, has released her latest music video, "He Knows My Name."

The second single from Francesca's third consecutive No .1 album, If We're Honest (Fervent Records), the 12-minute long-form music video was directed by Joseph Snyder and produced by Ben Kasica of Skies Fall Media Group. It wraps the stories of four Mercy Ministries Graduates around the inspiration found in Battistelli's "He Knows My Name." From drug addiction to an unplanned pregnancy to abuse and suicide attempts, Leslie (24), Alma (31), Shannon (20) and Taylor (19) recount the tragedies and circumstances that nearly robbed them of their young lives and how their experience with Mercy Ministries helped restore them physically, emotionally and spiritually.

The partnership between Francesca and Mercy Ministries, who has provided life-saving residential treatment to young women since 1983, is a natural fit given that Battistelli has tackled issues of self-worth and identity throughout her career and has made strides to continue to uplift listeners with her songs and lyrics, even making light of her own shortcomings.

In 2009, her No. 1 single, "Free to Be Me," from her label debut, My Paper Heart, brought to the forefront Battistelli's own battle with perfectionism. In 2011, the lead single from her sophomore album, Hundred More Years, "This is the Stuff," once again showcased a transparency within Battistelli's writing that resonated with audiences, indicated by its No. 1 position at AC Indicator.

"He Knows My Name" resonates with that same awareness of social pressures and the need for one's identity to be found in Christ. The video releases on the heels of a rising trend of mental illness in America. On Oct. 10, USA Today ran a special report on the growing rate of suicide within America, stating that nearly 40,000 Americans lose their lives each year to suicide, making it the nation's 10th leading cause of death and second-leading killer for young people ages 15-34.*

Mercy Ministries fills a counter-cultural gap for some of these potential victims by providing its services free of charge. The message within Francesca's music, particularly within "He Knows My Name," bolsters their mission. Nancy Alcorn, founder and President of Mercy Ministries states: "We are so thankful for the partnership we have with Francesca Battistelli and Word Entertainment. I am blown away by the 'He Knows My Name' video and so are all the staff at Mercy! This video captures the essence of Mercy Ministries and shares our graduates' stories in a beautiful and powerful way. I pray God will touch the hearts of everyone who sees this video, and may it be masses of people globally!"

Check out the music video here:


For Francesca, the connection with the song was instant. "You write the songs you need to hear," says Battistelli. "This was about being transparent and going deeper spiritually. To me, it's an anthem. How many of us feel defined by what people say about us? But God calls us by name. His words for us are: chosen, free, forgiven, beautiful, wanted, loved. THAT is the only voice we should be listening to."

Francesca has been taking that message on the road. During each stop along her current "If We're Honest Tour" featuring Sanctus Real, Francesca has asked fans to RSVP and then, during the performance of "He Knows My Name," up to 25 of these fans' names a night are featured on a large screen echoing the declaration within the song.

After the tour concludes its 17-date run on November 2, Francesca will once again be a part of Winter Jam Tour Spectacular. The leading female performer, Battistelli joins label-mates Skillet, Everfound, About a Mile, Veridia, Family Force 5 and for KING & COUNTRY on the massive tour which Pollstar has named the largest tour in the world for Quarter One for four years. This marks the third appearance for Battistelli on Winter Jam. 
 

 


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