Awarded Christian author and entrepreneur Donald Miller recently shared that he led the band Switchfoot through his StoryBrand workshop.
The session was designed to help Switchfoot hone their focus as they prepare for the release of their tenth studio album this summer. Donald Miller's curriculum is designed primarily to help business owners in building and branding their own personal narratives, but the concepts applied to Switchfoot as they craft a new album as well.
Donald Miller shared a
picture of the session to his instagram, saying "They're clarifying the story of the new record. These guys are honest with their fans in unparalleled depth." The author also added about the band, who he has known personally for many years, "Taking them through StoryBrand was an honor. When we love somebody we work hard on how we talk to them. These guys definitely love their fans."
The band will be releasing the new album in tandem with their annual charity surf event, Bro-Am. You can learn more about the album at
switchfoot.com, and more about Donald Miller's StoryBrand resources at
storybrand.com/.
