Today for KING & COUNTRY released "Priceless," a brand new single encapsulating the band's core message of honoring and respecting a woman's worth.

The song is the first of three new songs plus a revisit of "It's Not Over Yet" that will flesh out the recently announced anniversary edition of Run Wild. Live Free. Love Strong. Fans can download "Priceless" instantly when they preorder the album on iTunes, with the other new tracks set to be delivered over the next three weeks. The titles of the other new tracks are "Ceasefire" and "Wholehearted."

In addition to the digital options, for KING & COUNTRY will be releasing the anniversary edition of their smash hit sophomore album on vinyl. The band has also designed an exclusive for KING & COUNTRY themed record player, which fans can order now.

The release of the song "Priceless" is timed alongside the production of a new movie by the same name which will star for KING & COUNTRY's Joel Smallbone. You can find out more about the movie by visiting the Priceless page on facebook, and you can keep up with for KING & COUNTRY's album anniversary celebrations through their facebook, twitter, instagram and official website.