For King & Country announced last week that they are now offering their own signature coffee blend. Luke Smallbone posted a video to the band's Facebook page, announcing the new For King and Country roast and explaining its origin.
"COFFEE LOVERS! Who would like to get their day started with some for KING & COUNTRY branded brew?" The band wrote in the caption for the video. "Luke's father-in-law roasts coffee and we partnered with him to make an exclusive for KING & COUNTRY roast."
"It's the best! It's organic, it's fair trade, it's all the good stuff. All the things that you want." Luke said in the video, encouraging fans to try a cup of their "mighty fine coffee" soon.
The band offered an introductory coffee bundle that included their 12oz roast and a complimentary For King and Country coffee mug. Within a day of the announcement, the band sold completely out of the bundles. While the mugs are still currently unavailable for purchase, Luke and his father-in-law are keeping up with caffeine demand quite nicely. You can purchase a bag of the medium-dark, Honduran roast coffee for $16 on the For King and Country website. According to the website, the coffee is sourced directly from 47 families in San Miguel, Honduras and each purchase of a 12oz bag of coffee helps to provide 5-7 meals for these families.