NRT Christian Music News Update
NEEDTOBREATHE Premieres Music Video For Lead Single "HAPPINESS"
GRAMMY-nominated band unveils first official video companion to forthcoming album 'H A R D L O V E'
 

NEEDTOBREATHE Premieres Music Video For Lead Single
   

Posted: June 10, 2016, 12:00 AM | Category: General
Artist Tags: NEEDTOBREATHE
Source: M Collective

Atlantic recording group NEEDTOBREATHE has unveiled the official music video for "HAPPINESS," the lead single from the GRAMMY®-nominated rock band's forthcoming album H A R D L O V E. The highly anticipated release is set to arrive on July 15th.

"HAPPINESS was a lot of fun to make...who doesn't want to run around the streets of LA in the dead of night? It's also the first video we've ever gotten to show off our athletic skills. You're welcome America. #Rio2016," says lead singer Bear Rinehart.

The video -- which can be seen below -- was directed by Noble Jones (Taylor Swift, OneRepublic, Lady Antebellum, Keith Urban) and shot overnight in the streets of Downtown Los Angeles. "HAPPINESS" is impacting at Christian Radio now, with early support from over 47 CCM stations including AIR 1, WAY-FM, KLTY Dallas and WFSH Atlanta among others. The song jumped four positions at HOT AC/CHR to land at No. 5 this week, and is also No. 26 on the National Christian Audience chart.
 


Earlier this week, NEEDTOBREATHE opened the 2016 K-LOVE Fan Awards with a surprise performance of the single, live from the Grand Ole Opry House in Nashville. The group was also nominated for Best Live Show.

"HAPPINESS" is currently featured in Microsoft's new ad campaign, broadcasting both on television and online. Additionally, LEGO is featuring "The Heart" from the band's 2014 album Rivers In the Wasteland in their latest ad campaign. 

H A R D L O V E is now available for pre-order, with all purchases accompanied by an instant grat download of "HAPPINESS" as well as album tracks "MONEY & FAME," "NO EXCUSES," and the recently released "GREAT NIGHT" which features fellow South Carolinians Shovels & Rope. Exclusive album pre-order bundles that also include limited-edition merchandise are available at the band's Official Online Store (store.NEEDTOBREATHE.com).

NEEDTOBREATHE will celebrate the release of H A R D L O V E with "TOUR DE COMPADRES 2016," an epic US headline run kicking off August 17th at Raleigh, NC's Red Hat Amphitheater and then traveling through a November 12th finale at Lynchburg, VA's Liberty University. The second annual "TOUR DE COMPADRES" sees NEEDTOBREATHE bringing along some of their closest musical friends as support, including special guests Mat Kearney, John Mark McMillan (Leg 1 only), Parachute (Leg 2 only), and Welshly Arms. Highlights include a massive hometown concert at Charleston, SC's 10,000+ capacity Volvo Car Stadium on August 19th as well as performances at such legendary venues as Los Angeles' Greek Theatre (September 10th), Morrison, CO's Red Rocks Amphitheatre (September 15th), Chicago's Aragon Ballroom (October 30th), and New York City's Beacon Theatre (November 2nd). For complete details and ticket information, please visit www.tourdecompadres.com

Co-produced by NEEDTOBREATHE and recorded at their very own Plantation Studios in Charleston, SC, H A R D L O V E follows the band's blockbuster album Rivers In the Wasteland, which made a stunning chart debut upon its 2014 release, topping Billboard's "Top Rock Albums" and "Top Alternative Albums" charts while also entering the overall SoundScan/Billboard 200 at No. 3. What's more, the album's stunning "Multiplied" earned NEEDTOBREATHE their first ever GRAMMY® Award nomination.

The album's breakout single, "Brother (Feat. Gavin DeGraw)" proved to be the highest charting single of their career. The RIAA-certified Gold hit song soared up the charts, landing at No. 1 on Billboard's Hot Christian Songs and Christian Digital Songs charts. The track's companion video -- directed by independent filmmaker Jared Hogan -- has drawn close to 10 million views at NEEDTOBREATHE's official YouTube channel. In addition, NEEDTOBREATHE and DeGraw rocked New York City's Times Square with an unforgettable performance of "Brother," live on ABC's Good Morning America.

NEEDTOBREATHE premiered "TOUR DE COMPADRES" in summer 2015, visiting over 40 US markets accompanied by special guests Switchfoot, Ben Rector, Drew Holcomb & The Neighbors, and Colony House. The aptly named tour was a massive popular and commercial success, with highlights including a sold out date at Colorado's legendary Red Rocks Amphitheatre, captured exclusively by TIDAL in the just-released mini-documentary, "NEEDTOBREATHE LIVE AT RED ROCKS."  

 


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