Electronic music has never been more popular than it is today since its experimental origins in the late 1970's. Combine that with global reports of more people than ever having some form of faith or spiritual belief. It's easy to see why the time is ripe to fuse the electronica genre with lyrics of faith.
Club DreamLab is a new label dedicated to the creation and promotion of music in the electronic genre. Our initial focus is to inspire and introduce modern forms of worship music by embracing the new sounds and technologies available to us today. We recognize the growing popularity of electronic music throughout the world and desire to help create new and non-traditional forms of modern Christian music.
Club DreamLab was conceived after Paul Buono (Nashville producer) lived and produced music in Europe for a season. Seeing the electronic music revolution that was taking place there, he saw a unique opportunity to blend these burgeoning styles with what he knew about contemporary worship music. Upon returning he met up with Eric Nordhoff (Go Global Entertainment), a long-time international sales and marketing executive in the Christian music industry, and the two formed a natural alliance.
Buono says, "Our desire is for this music to be adopted as a new worship experience in today's ever-evolving church. I feel that we are to be leaders and visionaries, and Club DreamLab affords us that opportunity by doing something that no one else is doing in our industry. Plus, I believe it's only a matter of time before the electronica genre is more widely embraced in the mainstream culture in the US."
The first two titles, Hymnotica and Club Revival, have initially been released internationally. They are currently available at online retailers Musichristian.com, worshipmusic.com, BMG Columbia House and digital outlets such as iTunes, emusic, Rhapsody, Beatport and many more.
The US retail release of the first four titles in the series is slated for early 2008.
The four titles are: Club Revival - a spiritual mix of dance, trance, stadium and club. Hymnotica - traditional hymns set to a vibey modern chillout beat. Tranceformation - trance club beats mixed with words of grace. Technodelic - spiritual blending of modern techno with the classic styling of the 60's and 70's psychedelic movement.
The Dream Lab series will be promoted at Christian festivals, radio, to worship leaders, Church youth groups, dance clubs and online web communities. It will also be heavily promoted at clubdreamlab.com and worshipelectronica.com. Club DreamLab is committed to fostering a worldwide community of electronic music fans with a Christian worldview.
"With the dedicated websites, we want to facilitate an online club or community for networking, song sharing, chat, downloading tracks, videos and a place to post your own 'worship electronica' creations," adds Nordhoff.